With the advent of the E.U. Government Legislation introduced on January 1st
2007 relating to paint products, cellulose paint was re-classified as 'Specialist
Coatings' and as such, is no longer commercially available from all general paint
supplies outlets. Cellulose paint is now only available from 'Specialist' suppliers.
The 'New' regulations state that cellulose products can still be supplied for use
on 'Classic Vehicles' and 'Industrial Applications'. The E.U. Government has been
forcing the larger automotive body shops and commercial re-finishers into using 'Environmentally
friendly' products such as 'Water Based' paints. The results of this action is that
the demand for cellulose products had decreased substantially. The manufacturers
are now producing smaller quantities leading to increased production costs which
they pass on to the customer. I have been informed by the manufacturers that 'Whilst
there is still a market for cellulose products and whilst it is still financially
viable for them to do so, they will continue to manufacture'.
My last price increase to customers for my paints was in 2007. Since then, I
have absorbed multiple price increases of cellulose materials from my suppliers totaling
around 45% and I have been informed that I am to expect another increase within the
next month. Due to the vast increase in my costs over the past four years, I am no
longer able to sustain the price of my paints. I am now reluctantly forced into increasing
my retail prices by 20% to enable me to stay in business.
As from 1st January 2011 the cost of my paint will be: